Have you also noticed a sudden expansion in the beauty care sector? We have been tracking this tremendous growth for a long time. Beauty products that were once a part of traditional brick and mortar style are now conquering eCommerce and everything that comes with it. From social media platforms to subscription boxes, websites, and on-demand app services, the beauty eCommerce trends are not slowing down.
This brings us to the question — why and how did it happen? If you adore fashion or have a thing for beauty products, you must agree that the concept of buying such products offline was perfectly fine. After all, how can you buy a cologne without testing its fragrance, or purchase a foundation without applying it on your skin to check If it matches with your skin tone or not?
We are asking out of sheer curiosity; how come you never experienced any discrepancies in your orders? For this very reason, do you not believe that beauty products must be bought physically? Yet, you can witness humongous growth in the beauty and care industry. What if we told you that online channels are predicted to grow four times faster than brick and mortar fashion? You are not amazed, right? Yes, it is because you are well-aware of the boom.
Why Did It Happen?
But again, did Beauty eCommerce trends occur due to the current worldwide panic? Since the arrival of the work from the home trend, people worldwide are avoiding gatherings and close physical contacts. Consumers are scared to leave their homes and postponing any brick and mortar purchases. Perhaps, this is the reason why this unprecedented growth has been observed. From shopping offline to shopping online, from banking to online banking, not bad though!
Beauty products eCommerce needs to offer something similar to what is a part of the brick-and-mortar concept. For this reason, major eCommerce brands have familiarized AI and AR into online shopping to cater to testing concerns.
Uncovering Reasons to Beauty Commerce
Have we upraised sheer curiosity in you? Don’t worry, you are now going to know about some reasons that are responsible for this abrupt growth. But, how about we share a case study with you to disclose the impact of the beauty market on eCommerce?
Reminisce of L’Oréal: the very famous beauty and care brand. Back in 2014, the beauty company started an app called Makeup Genius. That app transformed the front-facing camera of an iPhone or iPad into a virtual mirror that allowed a customer to envision the product on themselves. It almost felt real to them. Imagine seeing your favorite red L’Oréal lip color on your nude lips.
It is evident that the app used AI facial mapping tech just like Snapchat has been using to overlay their products like lipstick and eyeliner onto your faces. Thus, this use case comes in handy in filling the gap between beauty e-commerce trends.
We initially raised concern about any discrepancies experienced during online shopping, are you still not worried about your skin’s safety? Seems like the problem is sorted.
Enterprises around the world are implementing AI in their cosmetic services. They have developed product recommendation tools to cater to your concerns and complaints. EWG’s Skin Deep cosmetic database is a perfect example to explain the idea. It is an online tool to look for ingredients in beauty products. Hazard ratings are listed about products from brands and information about more than 9000 ingredients.
Let’s Statistics Do The Talking!
The Global Cosmetic Skin Care Industry (2020 to 2027) – Market Trajectory & Analytics brought a mind-boggling research insight.
Let’s have a look!
- Global Cosmetic Skin Care Market to Touch $185.5 Billion by 2027
- The U.S. market is Projected at $39.2 Billion, Although the Chinese market is predicted to rise at 6.5% CAGR
- Anti-Acne Segment to Top score 2.7% CAGR
Conclusion
While beauty eCommerce trends continue to broaden, beauty commerce is becoming all the rage. To cater to the advancing demands of consumers has become every business’ major concern. The beauty sector tries to come up with as many customized solutions by using high-tech to bring skincare and beauty cosmetics into the eCommerce world.
As consumers are high-satisfied with purchasing items online, retailers struggle to bring as many product solutions into the online realm.
With that thinking amongst the consumers, do you not wish to take your products to online culture? Do you own a beauty brand or any luxury fashion store that needs a strong online presence?
Commersys is all about one-stop eCommerce development. We can help you design a seamless service using the world’s top-notch platforms.
