Are you looking for a fabulous chance to boost your business results? Do you believe in content marketing? You know you can surely let the content do the marketing for you all by sending valued and relevant content to your users. You can unquestionably enhance your online reputation in months, build a community in weeks, and grow supporters in days.
Look what Neil Patel has to say about content marketing in 2020. He says “content marketing is still one of the cheapest and most effective ways to get targeted visitors; hitting your website on a regular business, and according to Hubspot, marketers would prioritize blogging more likely after seeing a positive ROI.”
A lot of you must already know, also very simple to understand that there are four types of content marketing:
- Written word
- Audio
- Video
- Images
Especially for the last few years, content marketing has built up a repute. As the majority of you do not understand content marketing strategies, we can show you four effective steps to attract and clearly engage a new audience and legitimately generate profitable consumer action.
CONTENT MARKETING STRATEGY: TRAFFIC, SOCIAL SHARES, BACKLINKS
“On those platforms, you have to go to your audience. But with organic traffic, your audience comes to you.”
How about you have launched your startup, and you’re prepared to grumble! But whoa, what is your content marketing strategy?
First of all, we would like to raise a point, content marketing strategy, content strategy, or a content plan are three different concepts. Hence, save yourself from the confusion.
A content marketing strategy is why there is a need to create content? On the other hand, content strategy is the “creation, publication of the content.” It is a selection of online platforms to upload that content. In contrast to the other two, how you will execute your strategy and who will conduct the execution is content planning.
A real Content Marketing strategy must have four core elements: brand positioning, value proposition, business case, and strategic plan. Let’s discuss all of them one by one:
1- Brand Positioning
As the name reflects, it’s an approach to position your brand in the minds of consumers. A positioning statement is somewhat your brand’s Unique Selling Proposition; a one to two sentence affirmation of your uniqueness.
Here we share seven key steps to create a unique brand’s uniqueness in the marketplace:
- Where does my business stand at the moment? Here you shall identify current and potential customers
- What do your competitors have but you don’t have?
- USP: why should you be existing?
- What are consumers looking for? Here you shall find a solution to problems
- Craft a mission and problem statement
- Reflect if that genuinely makes you unique from your direct competitors?
- A stellar pitch to highlight your brand’s potential
2- Value Proposition
In an overall content marketing strategy, a value proposition is ‘the value you promise to supply to customers.”
The value proposition in a nutshell:
Your value proposition is not at all your unique selling proposition. It’s what unique value do you have to offer with your content? Why should readers pick to follow your content? How do you stand out from the crowd?
Would you believe the poorest and wasted value proposition is offered by L’Oréal?
“L’Oréal. Because we’re worth it.”
If you find any value here, let us know too.
3- Business Case
Do you know what an integral part of a content marketing strategy is? It’s PROVIDING SOME VALUE.
A business case is a document that will help you comprehend the cost and risks of developing a content marketing strategy. All you got to figure out is what content marketing resources you need and how much to invest for.
4- Strategic Plan
The plan emphasizes goals, goals, and goals. Decide on:
- What do you want to achieve?
- How exactly to achieve it?
THE STATE OF CONTENT MARKETING: A REPORT
CONTENT MANAGEMENT SYSTEMS
EMAIL MARKETING TOOLS
B2B SOCIAL MEDIA MAREKTING
FIRST-RATED PAID CHANNELS
B2C CONTENT MARKETING
FIRST-RATED PAID CHANNELS
DIGITAL ADVERTISING SPEND
PAID SEARCH AND GOOGLE ADS
CONTENT MARKETING TAKEAWAYS
This type of marketing is used to educate your customers about your product before they even buy them. Google search engine takes curious customers to your blogs and blogs therefore take those customers to your websites. That is how you gain more and more traffic.
So here are two content marketing ready-made meal for you:
- Internal channels
- External channels
1- INTERNAL CHANNELS
It’s crucial to create internal communication channels to make sure that everyone sees the latest information you’re putting out. Here is how you achieve that:
Social media accounts
In-product mentions
Newsletter
Reposting posts as an eBook
On-site mentions
2- EXTERNAL CHANNELS
You have guessed it correct, external content lives on other company’s websites in form of product descriptions, Meta descriptions, social media posts, etc. Here are the examples:
- SEO
- Industry newsletters
- Sister company newsletters
- Links aggregators
- Guest blogging
- Facebook and Instagram mentions
CONCLUSION
Are you intrigued? Willing to brush up your content marketing strategy or kick-start a new one? Well, this is the right time to do it!
A content management system is a software tool that everybody is using these days to create, manage, or adjust the content on their websites without needing complex coding knowledge. All of the content can show up on the website for your visitors exactly the way you want it.
How about you order a customized version of your CMS? Well, we can make it happen!
