What are the main eCommerce homepage features that can help you accomplish your goals? How about we explore those chief eCommerce functions together?
When it comes to building eCommerce websites, most of you think that your success depends on the quality of your products offered. But that’s not the case. Your victory doesn’t solely depend on that; other factors count too. Some additional features can well represent who you are and what you sell. After all, you must take all the chances to leave a long-lasting impression on your customers.
We believe that website design is the most pivotal part of your online marketing strategy. That’s why, when starting an online business, here is what you need to work on to get ahead.
Let’s go over those eCommerce homepage features that can help you stay relevant and competitive. We will discuss them one by one.
15 must-have things on your eCommerce homepage
1-Straightforward
One of the chief eCommerce homepage features is usability. It’s critical for your business’s success and you must not make the mistake of neglecting it.
You must have stumbled upon some websites that literally made you want to toss your devices across the room in frustration. A least, don’t let this happen to your customers. There are several ways to achieve a user-friendly website design, we explain a few below:
- Make a mobile-optimized design
- Must be accessible to all users
- Well planned architecture
- Well formatted content
- Fast-load time
- Browser compatibility
- Easy site navigation
- Nice color-scheme
- Visible fonts
2- High-resolution Photos & Videos
Good visual content, either it’s in text or video form can establish your brand’s identity online. When a user lands on your website, much of the information he gains is visual. So, whether you have to build a website for yourself or your client, always use high-quality images & videos.
3- Testimonials
When talking about eCommerce homepage features, testimonials are highly important as they establish a sense of trust and reliability in your brand. Customers are just people and all they need is to hear someone that’s like them. Adding testimonials on your homepage can make a major difference as it straightaway screams reliability and makes your visitors comfortable.
4- Customer Tools:
The next thing on or list of the best eCommerce homepage features is a customer’s toolset. Customers obviously are looking for a seamless shopping experience and for that they need to have a few tools. The number one would be the login credentials and shopping cart icon. Whichever product the customers click must go directly into the cart. The second most important element can be the search bar where customers can look for a specific product. Remember, eCommerce is all about making the experience better.
5- Recommendation Panel:
A customer needs comfort and a personalized user experience. For this, you can use a recommendation panel because it’s the best thing you can do to add the personalization element. Once a customer searches for stuff the algorithm calculates what the customer is looking for. The recommendation panel hence is a must in your eCommerce store.
In a Nutshell:
The above 5 eCommerce homepage features are essential for your success. Even though, there’s a lot more to eCommerce stores, the above features are the perfect elements you need to have in order to stand out.
