Do you care for eCommerce product video marketing? I am sure you will now!
Videos are watched and liked by everyone. From toddlers listening to poems to adults watching absolutely anything on Youtube; people are literally hooked. They are enjoying videos so much that they are unable to stop watching them.
But what did people watch the most on Youtube this year? I have some mind-boggling statistics to share about eCommerce video marketing.
I am ready, are you?
When talking about videos, one can never forget Youtube as it is the most liked platform to find vlogs, tutorials, and some great short stories. Yeah, you can find horror stories to tell your children too!
Well, do you know that Youtube uploads around 65 thousand videos every day? Crazy, right? This is why you should care for eCommerce product video marketing.
Furthermore, it is predicted that 210 million viewers will be watching Youtube in the year 2022. And these stats are about the USA viewers only. I mean, think about the worldwide viewers count!
These and several other reasons are giving the eCommerce industry permission to gain its credibility via videos and obtain more traffic than ever to generate leads. eCommerce video marketing is the key!
As eCommerce is all about customer experience, the industry is getting more creative to achieve sales using eCommerce video marketing to give the best experience to its buyers.
Will videos really take over the eCommerce world? There’s only one way to find out! Try eCommerce product video marketing out!
As per Wistia’s State of Video Report, consumers watched 23,000+ videos in the year 2020. So this way, a video is worth 210 million words!
The Power of a Single Video
Do you listen to music? Who doesn’t like to listen to music! Dumb question! Do you like that song called ‘shape of you’ by Ed Sheeran? Its video is third most popular amongst others on Youtube.
Baby Shark Dance by Pinkfonk kids is number one with Despacito by Luis Fonsi being number two.
Here are some valid stats to support my above statement:
Why videos are so powerful?
An image may be helpful as it can show different angles but a video provides a deeper understanding of the product. So, the new practice is that shoppers now use YouTube to gather product reviews, especially if the product is worth thousands.
What Do You Do?
Simply start selling your products on YouTube if you own an eCommerce store. The process is pretty basic:
- Record a high-quality video.
- Educate the user on how to use your product.
- Give some products to influencers that can review them and share their feedback on their channels.
- You can even contact your past customers to make a video testimonial.
- Behind-the-scenes videos are quite creative to tell how the product is made.
- Once you have all those videos, it’s time to upload them on YouTube.
- Add a brief description and some links too.
- Post videos regularly to gain subscribers
McQuivery Forrester believes that videos will take over the world. He says ‘video is worth 1.8 million words.’
No matter which type of video content you make, ensure to share your video efforts across social media platforms using social media marketing tools. This is how people achieve eCommerce product video marketing. YouTube isn’t the only platform where videos are shared, there are several other platforms that support video content. You just need to be aware of your potential market.
Just to let you know, video content is second famous on Instagram. Even a 3 to 60 seconds video can help you generate tons of business.
You can set up an eStore on Instagram. Do you need a full guide to it? I presume to share a detailed guide on how to set up an Instagram setup.
Stay tuned with us until we post again!