Wish to know what exactly is Phygital marketing? Let us tell you a story.
A long time ago you had a shop, you continued to build a sales funnel but all those efforts, however, ended in vain. You did what you could but alas, you closed up your shop. End of story!
WE ARE KIDDING!
For instance, you have a business and you want to earn more customers. You currently must be making promotions using old-style marketing mediums that every other business is using but there exists another platform that is known as ‘mobile marketing’ where you can digitize your offers to expand your sales grades.
Wondering why should you digitize your offers? Well, Google says 3.5 billion smartphone users currently exist in the world that means four out of five consumers use their smartphones to shop. On the other hand, mobile fact sheets show that 96% of Americans own a cellular device including children to perform any tasks.
The proof lies below:
In response to your above thought, you can build quality digital databases from the customers, digital coupons have higher redemption rates for the reason that consumers are always busy with their smartphones and they are tractable with authentic statistics.
You can digitize your coupons and distribute the offer to customers thru email, QR codes, social media, beacons, or their mobile apps, etc.
Your customer receives the discount coupons sent by you and can save it to their mobile wallet, inbox, or any printed form. Anytime the customer reaches close to your shop, an automated push notification will be sent saying ‘there is an offer from you’.
In this way, the customer can redeem the coupon and receive gifts. That was Phygital marketing well-defined in two minutes.
Introducing PHYGITAL MARKETING: Physical + Digital
You can get the best of both worlds with Phygital marketing – an era where online shopping is all the rage, consumers also use their cellular devices for an exclusive in-store shopping experience.
In this modern world where tech is the whole enchilada, websites are acting less like websites and more like stores, vice versa, stores are behaving less like stores and more like websites.
Retailers are proposing ground-breaking solutions to consumers with delight whether it’s ordering through websites or incorporating interactive media.
Do you know about the traditional brick-and-mortar retail? It’s very easy, an approach where you physically go to a shop, explore items, and purchase right away.
Now, this approach is still valid but have you not observed that online businesses such as Alibaba or Amazon benefit more? But don’t you also accept as true that there is enriched user experience involved too?
The future of retail portrays a combination of brick-and-mortar with high tech that is through Phygital marketing.
“Connect the offline and the online worlds”
PHYGITAL MARKETING – The new normal
Have a look at their say on Phygital marketing.
Steven Boal, CEO and founder of Quotient said, “The best experiences are those that are quick, seamless, and blend right into your daily life.”
Myles Kleeger, president and chief customer officer for Braze clarifies “Phygital offerings will become like oxygen for retail brands; they cannot survive without it.”
It’s not just Physical or Digital – It’s Phygital
Let’s talk a little bit more about the Phygital marketing experience in the store.
In general, tech and fashion don’t make a good match but here it does. Fashion and technology are inevitably becoming one entity.
Rebecca Minkoff is a fashion brand founded by two siblings in the beautiful city of New York back in the year 2005.
The brand has kicked it up a notch by familiarizing bracelets that can charge your cell phones, dresses with a 3D print, and a boutique that changed the way people can and will shop.
Guess what? The mirrors in the boutique are not really mirrors, those are damn screens.
Does shopping make you feel tired? Visit Rebecca Minkoff boutique someday and stand in front of the mirror because if you click it you actually get a drink. They have a whole menu option, so it could be water that you’d like to drink or cola maybe.
You as a shopper can choose the item of your choice from touchscreens displayed throughout the store. You get a message on your cell phone saying “your try room is ready”. The service is really quick so the moment you enter the dressing room you will find that item already existing there.
In case of a bigger or smaller size, just touch the screen again and you’re good to go.
The difference between bricks and clicks is dissolving i.e. Phygital marketing
Multichannel vs. Omnichannel Marketing
Unquestionably, both are separate and distinct marketing strategies but they both focus on customers and only potential customers.
Multichannel marketing defines a strategy where multiple platforms are used to get in touch with new customers for instance banners, print ads, a retail store, online market, website, a promotional event, even word-of-mouth, etc.
The Omnichannel marketing strategy says ‘interact with your customers’. It says to give them a seamless online shopping or brick-and-mortar experience.
Why Omnichannel speaks the truth? Do you not buy from the brand you value and trust? The strategy claims to boost customer loyalty, improve brand recall, hence simultaneously an increased revenue.
You can take Amazon GO as an example. Coca-Cola beverage company conducted a Phygital scratch & win marketing campaign. It went pretty well!
Final thoughts
Believe it or not, everything old is new again.
So, do you wish to get Phygital? You don’t have to struggle to bring into life your digital presence, we are here for you.
We can offer you the best tools and give the best experience, you will notice a boost in your company’s marketing life, for sure.
