We’re in some really exciting times these days. Collaborations are on the rise which is as good as they were projected and now Spotify and Shopify partnership is something that we didn’t know we wanted until it was announced.
It is great to see that finally the artists will be given proper support and multi-channel platform support not only to market their music but to merchandise it as well. Shopify will now support the integration of Spotify which is great news itself. This grand Spotify and Shopify partnership will let artists reach a wider pool of audiences in selling their merchandise.
A Spotify artist account will be needed for that to be integrated with the desired Shopify storefront. The best part about this collaboration is that fans will be able to see the product catalog in their Spotify app while streaming music.
‘Vibing while browsing your favorite artist’s merchandise’
Just think about how many times you wanted a Metallica T-shirt and you had to go to Amazon or eBay but remained unsuccessful in finding one. Well with this Spotify and Shopify partnership fans are in for a treat. Music lovers will transition from Spotify to the landing page of Shopify to get their desired merchandise.
Value Addition for Artists:
The Spotify and Shopify partnership will give an extra bump in revenue for artists. Artists who don’t have a merchandise website available and those who already have a site will encourage them to switch to Shopify.
Shopify plans to cater to those artists who want to expand themselves beyond music and this will be a great way for them to become a brand.
As each artist these days is hustling his way through just their music and promoting albums, they will be able to target their fans even better through Spotify and Shopify partnerships.
ABBA just released their ninth studio album after 40 years! The die-hard fans will be hyped after listening to their brand new album on Spotify with the repeat option. Now imagine they are given the option to shop exciting merchandise, it’s a win-win situation.
This initiative will enable music artists to step forward and put their stuff out there instead of being confined to music creation only. Small-time artists or breakthrough artists could take full advantage of this Spotify and Shopify partnership.
Snapchat started this same initiative some time ago but it hasn’t been that lucrative or well received by the users. But here with Spotify, the experience will become more personalized. The Spotify and Shopify partnership will personalize the merchandise for every different artist.
Ease of Use
Shopify, the eCommerce platform, knows that its collaboration with Spotify means there will be a larger segment of the user base who’ll have less technical backgrounds. So they have made some shortcuts to manage the merchandise store. For instance, inventory management is made simple. If a particular product goes out of stock it will be automatically removed from the app.
Moreover, you can easily manage your store by logging into your Spotify for artists dashboard, going to the profile tab, and clicking merch to get started. Please note that only one store can be connected per account/artist.
But if you want us at Commersys to handle everything, end 2 end for you, you can focus on producing quality music then have us onboard. We’ll create a store that will surely bring more traffic!
Not long ago Spotify expanded its operation by adding more countries into the app. Spotify follows the rule ‘slow and steady wins the race’. For now, this feature is only available in the following countries: Canada, Australia, the USA, New Zealand, and the UK. Still, with the amount of Spotify users in these countries alone, this feature will be widely appreciated and used.
With Spotify and Shopify partnership, we believe that Shopify is headed in the right direction by actually giving value to its user base worldwide. This time around Shopify pulled an Apple, by that we mean that Apple listened to their fans and brought backports in their newer laptops. It’s the same with Shopify. They have opened up a new pathway for artists to get engaged with their eCommerce platform. Giving the people what they want!